We’re painting Canada green
Whether it’s a pollution absorbing car cover or bringing back our iconic bus in an All-Electric version, we’re always trying to look at the world through a more sustainable lens. That’s why we’ve commissioned a unique series of murals across the country that use carbon-eating paint. Going green has never looked this vibrant.
Going big
Covering a combined surface area of approximately 5,650 square feet - that’s larger than an NBA size basketball court - across Edmonton and Toronto, these murals will be unmissable in size, scale and environmental ambition.
Yeah, we did just casually say carbon-eating paint
It’s a thing. The secret ingredient is lime paste, which helps this graphene paint absorb CO2 to improve air quality, as well as limiting pathogens. The paint works to absorb pollution for as long 10 years after being applied.
Three original visions from three unique muralists
Artist: AJA Louden
Location: Edmonton
AJA Louden is an Edmonton based artist of Jamaican and Canadian heritage. His free-hand spray painted portraits of cultural and historical figures can be found across his home province of Alberta, as well as internationally in cities including Berlin, Barcelona and Prague. The largest of the three murals, Louden’s will feature portraiture that captures the emotions of how good driving the All-Electric ID. Buzz can feel.
Location Details: 10025 106 Street NW
Artist: Murals By Marg
Location: Toronto
The work of Margaret Cresswell AKA Murals by Marg is marked by her talent for transforming unassuming city walls into surreal portals of serene and dreamlike natural scenery. Her mural in the heart of Toronto’s bustling Queen St West will create the illusion of an All-Electric ID. Buzz driving through the wall from an airy and vibrant mountain scene.
Location Details: 1149 Queen St West
Artist: Reliable Rons
Location: Toronto
Toronto based artist Ronaldo’s work can be found across the city, adorning the facades of landmark restaurants such as Piano Piano and Sassafrazz. His mural design blends the urban and the rural, perfectly encapsulating the spirit of the All-Electric ID. Buzz.
Location Details: 144 Ossington Ave
Watch a wall come alive
See the incredible process of painting a large scale mural in this timelapse video of Reliable Ron working on site in downtown Toronto
Fresh murals, Fresh air
More murals are on the way across the country. Stay tuned for updates on more featured artists working with carbon-eating paint in a city near you.
Giving a green boost to the BUMP festival
We’ve committed to donate $15,000 worth of carbon-eating paint to Calgary’s community led street art festival BUMP. The paint will be put to use on a 2500 square foot mural that will work to absorb local pollution over the next 5-years.
Keep thinking green
More and more, we’re seeing sustainable alternatives emerge to help make our everyday lives a little greener. Whether it’s switching to an electric vehicle, exploring the applications of pollution-eating paint, or even just ensuring you’re using a biodegradable compost bag, anything that helps make your habits more sustainable is a great start.
