Information on cookies
Cookies" are small items of data that some websites either write to your hard drive upon your visit to their websites or store in the browser. There are different types of cookies used on this site,
These cookies are essential for the correct functioning of the site such as video playback and automated product data and any requested services, but they do not perform any analytical or recording function. As they are necessary for the site to function, you can not opt out of these cookies.
Website cookies collect information about how visitors use a site, for instance which pages visitors go to most often. They allow us to record and count the number of visitors to the site, all of which enables us to see how visitors use the site in order to improve the way that our site works. Website cookies are also used to recognise you when you return to our website. This enables us to remember your preferences. These cookies do not collect information that identifies a person, as all information these cookies collect is anonymous and is used to improve how our site works.
These cookies are configured by us or by our advertising partners. They can be used by these companies to create a profile of your interests and display relevant ads for other sites. They do not store any personal information directly and are solely based on the identification of your browser and device. If you do not allow these cookies, the advertisements displayed will be less targeted.
Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script
Web pages, emails and mobile apps may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device). For example, these technologies may track which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advertisement on a site or whether you opened or clicked on marketing emails sent to you. When corresponding with you via HTML capable email, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our e-mail.
Advertising and Behavioral Targeting
We may use technology to serve advertisements on our own websites and within its content as that content is served across the Internet. In addition, we may use third-party ad networks, publishers, social media platforms, and other entities to serve targeted content and interest-based (behavioural) advertisements to you, including on social media (such as Facebook) based on your profile information (including, your contact information, preferences and purchase history) and/or based on your browsing history on our websites. For instance, we may have Facebook or Instagram serve posts to you with information about Volkswagen vehicles that we think will be of interest to you, based on your profile information. We may also use third party analytics vendors to evaluate and provide us with information about the use of our websites and viewing of our content.
Ad network providers, data providers, publishers and other media-related companies, and/or analytics service providers may set and access their own cookies, pixel tags and similar tracking technologies on your device’s web browser and they may otherwise collect or have access to information about you. We and they may target advertisements for products and services in which you might be interested based on your visits to both the Volkswagen websites and other websites. We and they may use a variety of companies to serve advertisements.
When you first visit our site or delete the cache on your browser you can choose to accept all cookies or to choose to reject further use of non-functional cookies.
Most browsers will also allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject any cookies. However, our website may not function properly if all cookies are disabled or rejected.
You may also opt-out of network advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. Please visit Digital Advertising Alliance of Canada Opt-Out Page, NAI Opt-Out Page and the Ad Choices Opt-Out Page.
These websites provide tools that identify member companies that have cookies on your browser and provides mechanisms to opt-out of those cookies. You will still receive other types of advertising from participating companies; however, it will not be based on your interests. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.