Our partnerships

Together with our partners, we’re fuelling fandoms, cheering at sidelines and helping drive communities within VW and beyond.  

Canada Soccer

White Volkswagen Tiguan with Canada Soccer flags drives through a lively downtown at night as people cheer from the sidewalk.

The people’s car meets the people’s game 

For years, Volkswagen has been proud to drive Canadian Soccer. From supporting the Canadian Premier League since 2019 to partnering with Canada Soccer in 2025, we’re building a more accessible and exciting future for the sport we all love. With the world stage on the horizon, our passion for the game has never been stronger. 

Stadium crowd holds red “CANADA SOCCER” scarves with a Volkswagen logo.

See your owner perks 

From exclusive match-day experiences to special access at Canada Soccer events, we get Volkswagen owners closer to the action. It’s our way of saying thanks for riding with us every step of the way.  

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Flat lay of red fan gear: Canada Soccer scarf, VW maple‑leaf ball, bottle, sunglasses, and “VOLKSWAGEN” jersey.

Volkswagen Collection 

Driving Canadian Soccer forward means fuelling fan culture. That’s why we’ve created a limited-edition line of co-branded gear. From the stadium to the streets, ride for Canada wherever you go with our exclusive Volkswagen x Canada Soccer merchandise, available now in the VW Collection.  

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Get in the game

Jacob Shaffelburg and the Men’s National Team 

We’re honoured to support the Men’s National Team as they train for soccer’s biggest stage this summer. We’re especially excited to cheer on our player ambassador, forward Jacob Shaffelburg. Known as the “Maritime Messi,” Jacob’s grit and love for the game have captured the nation’s heart.

Check out VW at Canada Soccer House 

As the games commence this summer, find us at Canada Soccer House locations in Toronto and Vancouver from June 11 - July 2. Here you can watch the game, win epic prizes and cheer alongside fellow sup-  porters. If you ride for Canada like us, this is where you belong. Click to find out more! 

Get your kids in the game  

Before it fills stadiums, soccer lives in local parks, school yards and driveways across Canada. By supporting Canada Soccer’s Grassroots Soccer Fest initiative, an internationally recognized youth development program, we’re helping bring the game to as many kids as possible.  

Kailen Sheridan and the Women’s National Team 

Excellence and resilience define Canada’s Women’s National Team. We’re honoured to support this unstoppable team, and especially proud to rep goalkeeper Kailen Sheridan. Kailen’s presence between the posts, and work uplifting women and LGBTQ+ athletes, continues to inspire the nation.   

Campfire Circle

Since our partnership with Campfire Circle, began in 2015 we’ve provided fleets of vehicles, a housing unit for staff, and over 1 million in donations to help kids and families affected by childhood cancer.

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Canadian Premier League

We’re proud to be a founding partner of the Canadian Premier League, a soccer league built from the ground up that Canadians can call their own.

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The Santa Claus Parade

The Santa Claus Parade is a storied holiday tradition that brings joy to families all across the nation. As the official tow sponsor since 2018, we’ve had the privilege of being one of Santa’s reindeer by having every float in the parade pulled by Volkswagen.

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Sporting Life 10k

We celebrated our 10th year in a row participating and raising funds for the annual Sporting Life 10K race in support of Campfire Circle for kids and families affected by childhood cancer. In 2024 we raised over $31,000 for this amazing organization.

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© Volkswagen Canada 2026

Disclaimers by Volkswagen

  1. † Prices shown are MSRP where indicated. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI ($2,050 ( Jetta, Jetta GLI, Golf GTI and Golf R), $2,175 (Taos), $2,200 (Tiguan and ID.4), $2,250 (Atlas Cross Sport and Atlas) and $2,500 (ID. Buzz)), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges (where applicable). If MSRP is not mentioned, prices shown include freight and PDI, environmental levies, and a $500 representative dealer admin fee (actual fee amount is set by dealers and varies, up to $500). Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. Prices are in Canadian dollars. This is not an offer to sell at a certain price. Actual selling prices and terms are set by dealers. European or American models may be shown. Specifications, equipment, options, and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only.  Model specifications provided may vary based on selected trim, options, and installed accessories. 
  2. ^Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2026 Taos 1.5T Highline base model with 8-speed automatic with Tiptronic® 4Motion transmission having a cash selling price of $42,285.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,175 freight and PDI, $100 air conditioning levy, $25 tire recycling levy, $22 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 60-month term at 0.00% APR equals a weekly payment of $163. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $42,285. Offers end April 30, 2026 and are subject to change or cancellation without notice.   Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2026 Volkswagen Canada. 
  3. ⁑ Loyalty offer available to current Volkswagen owners and previous Volkswagen owners who returned a leased vehicle, or whose finance contract with Volkswagen Financial Services ended, within the past 90 days (some exceptions apply), with purchase or lease of a new, unregistered 2026 Model Year Volkswagen model (excluding Atlas and Cross Sport models). 2 yr VW Prepaid Maintenance Plan provided at no additional cost. If customer purchases longer maintenance, offer will cover the first 2 years / 30,000 km at the value indicated and customer will pay the balance. Plan covers regular maintenance appointments (for services recommended by VW) within 2 years or 30,000 km (whichever occurs first).  Visit https://www.vw.ca/en/shopping-tools/prepaid-maintenance.html  or your Volkswagen dealer for more details. Valid identification and proof of valid loan/lease for/of Volkswagen that was: (i) active for a minimum of 90 days; (ii) in good standing throughout the term; and (iii) that ended within the 90 days prior to the expiry of this offer, are required. Volkswagen vehicles currently being financed/leased with Volkswagen Financial Services are not eligible for the rate reduction. Offer is transferable to an immediate family member living in the same household as the Primary/Co-Primary buyer or lessee. Offer is non-exchangeable for cash. Offer ends April 30, 20‍26 and is subject to change or cancellation without notice.
  4. 33Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 ID. Buzz Electric ID. Buzz 1st Edition 4MOTION base model in Candy White/Cabana Blue Metallic (for an additional $1,500) with single-speed transmission having a cash selling price of $81,710.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,500 freight and PDI, $100 air conditioning levy, $25 tire recycling levy, $22 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 60-month term at 0.00% APR equals a weekly payment of $309, after application of $6,000 credit. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $80,210. Conditions apply. Offers end April 30, 2026 and are subject to change or cancellation without notice.  ****$6,000 credit available to be applied as a discount off MSRP, before taxes, with finance purchase (through Volkswagen Financial Services on approved credit) of new and unregistered 2025 ID. Buzz ID. Buzz 1st Edition 4MOTION models. Conditions apply. Offers end April 30, 2026 and are subject to change or cancellation without notice.  Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2026 Volkswagen Canada.
  5. ^^Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2026 Tiguan 2.0 T Highline R-Line base model with 8-Speed Automatic transmission having a cash selling price of $51,910.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,200 freight and PDI, $100 air conditioning levy, $25 tire recycling levy, $22 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.00% APR equals a weekly payment of $500. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $51,910. Offers end April 30, 2026 and are subject to change or cancellation without notice.   Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2026 Volkswagen Canada. 
  6. ^^^Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2026 Atlas 2.0T Highline base model with 8-speed automatic transmission with Tiptronic® 4MOTION® transmission having a cash selling price of $61,560.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,250 freight and PDI, $100 air conditioning levy, $25 tire recycling levy, $22 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.00% APR equals a weekly payment of $592. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $61,560. Offers end April 30, 2026 and are subject to change or cancellation without notice.   **Offer available with purchase, lease or finance (through Volkswagen Financial Services on approved credit) of new and unregistered 2026 Altas and Atlas Cross Sport models.  3 year/45,000 km (whichever occurs first) VW Prepaid Maintenance Plan provided at no additional cost. If customer purchases longer maintenance, offer will cover the first 3 years/45,000 km at the value indicated and customer will pay the balance. Plan covers regular maintenance appointments (for services recommended by VW) within 3 years or 45,000 km (whichever occurs first). Visit https://www.vw.ca/en/shopping-tools/prepaid-maintenance.html or your Volkswagen dealer for more details. Cannot be combined with other Prepaid Maintenance Plan offers, including the loyalty offer. Offer is non-exchangeable for cash. Offer ends April 30, 2026 and is subject to change or cancellation without notice.   Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2026 Volkswagen Canada.
  7. 12Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2026 Golf R 2.0 TSI base model with 7-speed automatic DSG with Tiptronic transmission having a cash selling price of $54,760.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,050 freight and PDI, $100 air conditioning levy, $25 tire recycling levy, $22 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.00% APR equals a weekly payment of $527. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $54,760. Offers end April 30, 2026 and are subject to change or cancellation without notice.  Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2026 Volkswagen Canada. 
  8. 22Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2026 Golf GTI 2.0T GTI Autobahn base model with 7-speed automatic DSG® with Tiptronic® transmission having a cash selling price of $44,060.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,050 freight and PDI, $100 air conditioning levy, $25 tire recycling levy, $22 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.00% APR equals a weekly payments of $424. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $44,060. Offers end April 30, 2026 and are subject to change or cancellation without notice.  Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2026 Volkswagen Canada. 
  9. ^^^^Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2026 Jetta 1.5T Highline base model with 8-speed automatic transmission with Tiptronic® transmission having a cash selling price of $35,360.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,050 freight and PDI, $100 air conditioning levy, $25 tire recycling levy, $22 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.00% APR equals a weekly payment of $340. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $35,360. Offers end April 30, 2026 and are subject to change or cancellation without notice.   Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2026 Volkswagen Canada. 
  10. +Amount shown is the maximum incentive amount currently available under the Quebec Roulez Vert Program. Volkswagen Canada does not administer the incentives and is not responsible for any cancellations or changes to the incentive programs.  Incentive information is provided for informational purposes only and Volkswagen Canada makes no representations about the actual amount or eligibility for the incentive. Conditions and limitations apply. Consult the government administrator or see your dealer for details. 
  11. §Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 ID.4 Electric ID.4 PRO S AWD base model in Ice Grey Metallic (for an additional $500) with single-speed transmission having a cash selling price of $58,910.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,200 freight and PDI, $100 air conditioning levy, $25 tire recycling levy, $22 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 60-month term at 0.00% APR equals a weekly payment of $225, after application of $5,000 credit. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $58,410. Conditions apply. Offers end April 30, 2026 and are subject to change or cancellation without notice.  ***$5,000 credit available to be applied as a discount off MSRP, before taxes, with finance purchase (through Volkswagen Financial Services on approved credit) of new and unregistered 2025 ID.4 ID.4 PRO S AWD models. Conditions apply. Offers end April 30, 2026 and are subject to change or cancellation without notice.  Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2026 Volkswagen Canada.
  12. §§ No purchase necessary. Contest period February 3, 2026 – April 15, 2026. Open to residents of Canada, of the age of majority or older. 20 prizes available to be won with ARV of $1,000 ($500 prepaid credit card; $500 gift certificate for dealership services). Prizes will be awarded on a regional basis (2 per dealer region). Odds of winning depend on the number of eligible entries received. Correct answer to a mathematical skill-testing question required. Click here for contest Rules and Regulations, including no purchase entry option and details of the dealer regions. See your Volkswagen dealer for full details. “Volkswagen” and the Volkswagen logo are registered trademarks of Volkswagen AG. © 2026 Volkswagen Canada.