Soccer players wearing a blue jersey with the Volkswagen logo on it.

Our partnerships

The People’s Car meets the beautiful game

The People’s Car meets the beautiful game

Canada Soccer players standing in front of an ID. Buzz, symbolizing the Volkswagen & Canada Soccer partnership.

Since 2019, we've been a proud partner of the Canadian Premier League, and we’re excited to continue our commitment to the sport by partnering with Canada Soccer – an organization that shares our commitment to inclusivity, accessibility, and bringing the fun to everyone.

With the biggest soccer event in the world coming to Canada in 2026, our excitement is reaching a fever pitch. So, join us as we cheer on our national teams!

Big things are coming. Stay tuned for more info on where we'll be showing up, inside scoops, and much more.

Learn more about Canada Soccer

It’s about more than the drive

Together with our partners, we’re helping build stronger communities for VW drivers and those that drive alongside us. 

A group of excited Volkswagen volunteers

Campfire Circle

Since our partnership with Campfire Circle, began in 2015 we’ve provided fleets of vehicles, a housing unit for staff, and over 1 million in donations to help kids and families affected by childhood cancer.

Learn more about Campfire CircleOpen external link
Soccer players wearing a blue jersey with the Volkswagen logo on it.

Canadian Premier League

We’re proud to be a founding partner of the Canadian Premier League, a soccer league built from the ground up that Canadians can call their own.

Learn more about the Canadian Premier LeagueOpen external link
A VW Atlas riding alongside a group of cyclists.

Ride to NYC for Campfire Circle

Since 2022, we have provided a fleet of Volkswagen Atlas support vehicles for the R2//NYC (Ride to New York City), where cyclists ride nearly 850 km over the course of 5 days to raise money for Campfire Circle, an organization that provides programs for kids and families affected by childhood cancer or serious illness. Each team of cyclists has a dedicated Volkswagen supporting them along their journey, keeping them safe, hydrated, and pointed in the right direction.

Learn more about Ride to NYC for Campfire Circle Open external link
A gingerbread man standing in front of a VW ID.4

The Santa Clause Parade

The Santa Claus Parade is a storied holiday tradition that brings joy to families all across the nation. As the official tow sponsor since 2018, we’ve had the privilege of being one of Santa’s reindeer by having every float in the parade pulled by Volkswagen.

Learn more about the Santa Claus ParadeOpen external link
A VW ID. Buzz leading a large group of marathon runners.

Sporting Life 10k

We celebrated our 10th year in a row participating and raising funds for the annual Sporting Life 10K race in support of Campfire Circle for kids and families affected by childhood cancer. In 2024 we raised over $31,000 for this amazing organization.

Learn more about the Sport Life 10kOpen external link
© Volkswagen Canada 2025

Disclaimers by Volkswagen

† Prices shown are MSRP where indicated. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI ($2,050 (2025 Jetta and Jetta GLI), $1,950 (2024 Golf GTI and Golf R), $2,175 (2025 Taos), $2,100 (2024 Tiguan and ID.4), $2,250 (2025 Atlas Cross Sport and Atlas) and $2,500 (2025 ID. Buzz), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges (where applicable). If MSRP is not mentioned, prices shown include freight and PDI, environmental levies, and a $500 representative dealer admin fee (actual fee amount is set by dealers and varies, up to $500). Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. Prices are in Canadian dollars. This is not an offer to sell at a certain price. Actual selling prices and terms are set by dealers. European or American models may be shown. Specifications, equipment, options, and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only.  Model specifications provided may vary based on selected trim, options, and installed accessories.
**Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 Taos 1.5T Comfortline Black Edition base model in Serrano Green Metallic (for an additional $500) with 8-speed automatic with Tiptronic® 4Motion transmission having a cash selling price of $40,374.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,175 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.00% APR equals a weekly payment of $384. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $39,874. Offers end April 30, 2025 and are subject to change or cancellation without notice.  Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
****Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 Atlas 2.0T Peak Edition base model with 8-speed automatic transmission with Tiptronic® 4MOTION® transmission having a cash selling price of $57,949.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,250 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.00% APR equals a weekly payment of $558. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $57,949. Offers end April 30, 2025 and are subject to change or cancellation without notice. Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
⁑ Loyalty offer available to current Volkswagen owners and previous Volkswagen owners who returned a leased vehicle, or whose finance contract with Volkswagen Financial Services ended, within the past 90 days (some exceptions apply), with purchase or lease of a new, unregistered Volkswagen model. 2 yr VW Prepaid Maintenance Plan provided at no additional cost. If customer purchases longer maintenance, offer will cover the first 2 years / 30,000 km at the value indicated and customer will pay the balance. Plan covers regular maintenance appointments (for services recommended by VW) within 2 years or 30,000 km (whichever occurs first). Visit https://www.vw.ca/en/shopping-tools/prepaid-maintenance.html or your Volkswagen dealer for more details. Valid identification and proof of valid loan/lease for/of Volkswagen that was: (i) active for a minimum of 90 days; (ii) in good standing throughout the term; and (iii) that ended within the 90 days prior to the expiry of this offer, are required. Volkswagen vehicles currently being financed/leased with Volkswagen Financial Services are not eligible for the rate reduction. Offer is transferable to an immediate family member living in the same household as the Primary/Co-Primary buyer or lessee. Offer is non-exchangeable for cash. Offer ends January 2, 2026 and is subject to change or cancellation without notice.
+Amount shown is the maximum incentive amount currently available under the Quebec Roulez Vert Program. Volkswagen Canada does not administer the incentives and is not responsible for any cancellations or changes to the incentive programs.  Incentive information is provided for informational purposes only and Volkswagen Canada makes no representations about the actual amount or eligibility for the incentive. Conditions and limitations apply. Consult the government administrator or see your dealer for details. 
***Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2024 Tiguan 2.0T Comfortline R-Line Black base model with 8-speed automatic with Tiptronic® 4MOTION® transmission having a cash selling price of $43,599.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,100 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 60-month term at 0.00% APR equals a weekly payment of $168, after application of $1,000 credit. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $43,599. Offers end April 30, 2025 and are subject to change or cancellation without notice. 32$1,000 credit available to be applied as a discount off MSRP, before taxes, with finance purchase (through Volkswagen Financial Services on approved credit) of new and unregistered 2024 Tiguan Comfortline R-Line Black models. Conditions apply. Offers end April 30, 2025 and are subject to change or cancellation without notice. Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
§ Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 ID.4 Electric ID.4 PRO S AWD base model in Ice Grey Metallic (for an additional $500) and Panoramic Fixed Glass Roof (for an additional $1,000) with single-speed transmission having a cash selling price of $64,899.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,200 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 60-month term at 3.99% APR equals a weekly payment of $270. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $6,559 for a total obligation of $69,958. Offers end April 30, 2025 and are subject to change or cancellation without notice. Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
^^^^Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 Jetta 1.5T Highline base model with 8-speed automatic transmission with Tiptronic® transmission having a cash selling price of $34,949.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,050 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.00% APR equals a weekly payment of $337. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $34,949. Offers end April 30, 2025 and are subject to change or cancellation without notice. Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
12Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2024 Golf R 2.0 T base model with 7-speed automatic DSG® with Tiptronic® 4MOTION® transmission having a cash selling price of $53,249.00, including $68 PPSA registration fee (including third-party registering agent fee), $1,950 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.00% APR equals a weekly payment of $513. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $53,249. Offers end April 30, 2025 and are subject to change or cancellation without notice. Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
22Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2024 Golf GTI 2.0T Performance base model in Oryx White Pearl with Black Roof (for an additional $495) with 6-speed manual transmission having a cash selling price of $44,144.00, including $68 PPSA registration fee (including third-party registering agent fee), $1,950 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.00% APR equals a weekly payment of $420. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $43,649. Offers end April 30, 2025 and are subject to change or cancellation without notice.  Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.