Soccer players wearing a blue jersey with the Volkswagen logo on it.

Our partnerships

The People’s Car meets the beautiful game

Canada Soccer players standing in front of an ID. Buzz, symbolizing the Volkswagen & Canada Soccer partnership.

Since 2019, we've been a proud partner of the Canadian Premier League, and we’re excited to continue our commitment to the sport by partnering with Canada Soccer – an organization that shares our commitment to inclusivity, accessibility, and bringing the fun to everyone.

With the biggest soccer event in the world coming to Canada in 2026, our excitement is reaching a fever pitch. So, join us as we cheer on our national teams!

Big things are coming. Stay tuned for more info on where we'll be showing up, inside scoops, and much more.

It’s about more than the drive

Together with our partners, we’re helping build stronger communities for VW drivers and those that drive alongside us. 

Campfire Circle

Since our partnership with Campfire Circle, began in 2015 we’ve provided fleets of vehicles, a housing unit for staff, and over 1 million in donations to help kids and families affected by childhood cancer.

Canadian Premier League

We’re proud to be a founding partner of the Canadian Premier League, a soccer league built from the ground up that Canadians can call their own.

Ride to NYC for Campfire Circle

Since 2022, we have provided a fleet of Volkswagen Atlas support vehicles for the R2//NYC (Ride to New York City), where cyclists ride nearly 850 km over the course of 5 days to raise money for Campfire Circle, an organization that provides programs for kids and families affected by childhood cancer or serious illness. Each team of cyclists has a dedicated Volkswagen supporting them along their journey, keeping them safe, hydrated, and pointed in the right direction.

The Santa Clause Parade

The Santa Claus Parade is a storied holiday tradition that brings joy to families all across the nation. As the official tow sponsor since 2018, we’ve had the privilege of being one of Santa’s reindeer by having every float in the parade pulled by Volkswagen.

Sporting Life 10k

We celebrated our 10th year in a row participating and raising funds for the annual Sporting Life 10K race in support of Campfire Circle for kids and families affected by childhood cancer. In 2024 we raised over $31,000 for this amazing organization.