We open on an abstract, artful shot of light shining through a person’s hands. We then cut to the front hood of an ID.4 racing towards camera. We pan up to reveal more of the car. The VW logo on the grille is very prominent and clearly visible. We then cut to a crosswalk scattered with the shadows of various people hurriedly crossing the street. We get the sense that it’s morning and these people are all rushing to start their respective days. We then cut to a young, cool and very vibrant power looking woman walking directly towards camera. It’s the morning and the sun illuminates the scene. We then cut to a bird’s-eye view of a busy cityscape. The streets are already alive and busy. Sun cascades through the grid of tall buildings. AVO: Every day has a dawn. We cut to a close-up of a woman driving. We see her face looking confident and optimistic. Sun beams through the window of her new Taos, illuminating her face. The city passes by through the driver’s side window just behind her. AVO: To start something. We cut C/U to a newborn baby, and then cut wider to reveal a young family holding their newborn child. As they lock eyes, admiring their new baby, sun shines in through a window behind them. We then cut to a busy network of highways. We see a Red Golf GTI racing through the scene. It stands out against the monochromatic background. The Golf GTI races through a beam of light shining across the roadway. Disclaimer: European model shown. Cut to a collection of colourful sticky notes. We see a young woman scribbling notes and assembling a presentation. She too looks confident and forward thinking. She’s working hard to advance herself. To push for bigger and better things. The bright, poppy colours complement elements of her clothing and eyeglasses. AVO: To alter your path. We cut to the new Taos just as it emerges from a bright sun flare. We see it driving along a small highway out in the countryside. We then cut to the reverse angle of the vehicle, revealing the Taos nameplate and backend. We cut inside to a close-up of two hands gripping the wheel, as the new Taos boldly charges ahead. AVO: To question what drives you. We cut to a man jogging. We see the sun in the sky ahead of him, lighting his path forward. Then to the face of a young blond girl. She too is smiling and running past camera. We cut back to a quick flash of the Taos, and then to the shadows of two young girls cast against a cement wall. We cut back to our confident young woman from the opening sequence. We’re now positioned behind her as she continues to walk the city streets. A bright, bold orange wall punctuates the scene around her, and provides a very bright, bold background to the visual. AVO: Can you push for better? We cut to a young Asian man’s face. He takes a deep breath and gathers himself. We then cut out wide to see him take a free kick in a soccer game. The camera pans to follow the ball, and we cut to an Atlas Cross Sport driving along a grassy hill. We swing around the front of the vehicle to show all angles of the vehicle, and capture the sun shining off in the distance. AVO: Do good for the greater? We cut to two men on the roof of a sustainable home installing solar panels. And then we cut to a reverse angle shot of an African American man standing at the edge of a farmer’s field. The sun is directly behind him. He admires the beauty of the landscape with a thoughtful expression. We then cut to two young girls of mixed ethnicity, planting trees and vegetables in a community garden together. AVO: Lead the way? Cut to a bird’s-eye shot of the 2022 Golf R racing across an empty, remote highway. Late day shadows highlight the rocky outcroppings along the side of the roadway. Disclaimer: European model shown Professional driver on closed course We cut in tight to see the Golf R race past the camera before accelerating out of frame. Disclaimer: European model shown We then cut to a quick locked off flash of the R badge shining brightly against the striking blue body of the vehicle. We then cut to a quick flash of a skateboarder passing the camera. And then to a bird’s-eye view of this skateboarder riding along a quiet, tree-lined street. The late day shadows are long. Cut to a man charging his ID.4 in his garage. Disclaimer: US model shown He removes the charger from the wall and plugs it into the vehicle. We then cut to the ID.4 headlights as they illuminate brightly, flooding the screen with white light. AVO: We can. We then cut to various quick inserts of the ID.4 interior. First, we see a hand shift the vehicle into drive. Then a foot pressing down on the accelerator. We cut away to see the ID.4 now traversing a long bridge over a body of water. AVO: We will. We cut to a young African American woman. She looks confident and hopeful. Light from a large floor-to-ceiling window illuminates her face. We cut to a shot from the back seat of the ID.4 looking forward. Disclaimer: Do not drive distracted. Navigation and other options should be set while vehicle is parked. A young woman in the driver’s seat is looking at the passenger. A shaft of light is cast across her face. She turns back to watch the road. We pan across the grille of a white ID.4 in studio. Following the signature light effects and headlight design that make the ID.4 so unique. We pan across the VW logo, also illuminated brightly. We then cut to various VW logos in very rapid succession. First, on the rim of a new ID.4, Disclaimer: European model shown then the grille of a white ID.4, illuminated by red light in studio, Disclaimer: Concept model shown then to very quick flashes of the R badge from various angles on the new 2022 Golf R. AVO: This is the new dawn. We cut to a man in the passenger seat of the ID.4. His face is also illuminated by a very geometric and bright shaft of light. We match cut this shot with the ID.4, and its brightly lit white headlights illuminating an otherwise dark, purple studio environment. We match cut again to see a strong, and physically fit-looking Asian woman staring directly at the camera. We see bright, modern white lights reminiscent of the ID.4 grille hanging from the ceiling just behind her. AVO: This is the new Volkswagen. We cut to various quick flashes of light and shadow reflecting off the exterior of the new ID.4. We then cut wide the show the entire vehicle. As the camera angles down, the colours of the room shift from vibrant yellows and oranges, to purples and blues. Disclaimer: Concept model shown Finally, we cut wide again to see the ID.4 racing along a tree-lined road through a dense, lush forest. One by one, our final supers begin to appear onscreen. SUPER: We’re on the road to electric mobility for everyone Committing $50 Billion towards an all-electric future We cut to reveal the ID.4 now racing across a bridge at sunset. We cut to see the ID.4 drive towards us and pass the camera. We cut to our end VW logo and mnemonic. SUPER: Be the Change DISCLAIMER: *Volkswagen’s global commitment LOGO: Volkswagen © 2021 Volkswagen Canada. “Volkswagen” the Volkswagen logo and all model names are registered trademarks or trademarks of Volkswagen AG.