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This is our
People First
Promise to you

People First Promise icon representing 3 people

The Volkswagen People First Promise

The Volkswagen People First Promise is our pledge to all Canadians as we navigate the road ahead together: To put accessibility, safety, and community at the forefront of everything we do.

Here’s how we’re bringing our promise to life:

Attainable and flexible

This is our commitment to make owning a Volkswagen simple for both current and future owners. We’re making the experience more accessible with service financing plans tailored to your needs.

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Convenient and safe

This is our commitment to help ensure the safety of our customers, employees, and Dealers without sacrificing accessibility. We’re working diligently to provide you with:

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Stronger together

This is our commitment to continue supporting our communities. We’re achieving this with programs such as:

  • Continuing to support our communities through Dealer-led initiatives, and with VW Canada initiatives like partnering with Dillon’s Distillers in Ontario to deliver alcohol-based sanitizer to emergency service workers
  • Complimentary vehicle pick-up and drop-off for VW Owners
  • A long-lasting partnership with Camp Ooch, a camp for kids affected by childhood cancer. While current times kept us apart, Camp Ooch brought us together again for the 6th consecutive year of participating in the Sporting Life 10k event. We participated virtually to help raise $19,498 in support
  • Volksgiving, where we’ll be recognizing VW owners who have given back to their communities
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Want to find out more?

Contact your local Dealer to find out how they can help you.

Disclaimers by Volkswagen

  • † Prices shown are MSRP where indicated. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI ($1,750 (Jetta, Jetta GLI, Golf GTI, Golf R), and $1,950 (Tiguan, Taos, Cross Sport, Atlas, ID.4), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges (where applicable). If MSRP is not mentioned, prices shown include freight and PDI, environmental levies and a representative dealer admin fee (actual fee amount is set by dealers and varies).  Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. Prices are in Canadian dollars. This is not an offer to sell at a certain price. Actual selling prices and terms are set by dealers.  European or American models may be shown. Specifications, equipment, options and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only. Some items, such as wheels, may be unavailable on some trim levels when vehicle is built or may not be available in Canada.
  • Due to supply chain disruptions, certain trim levels may not be readily available and require a factory order from your Volkswagen dealer. Wait times will vary as a result of these supply chain disruptions, with current lead time for factory orders estimated between 6 – 8 months for most models, and approximately 18 months for the ID.4, subject to change without notice. Actual delivery dates could be affected by various factors beyond Volkswagen Canada’s and Volkswagen Canada Dealer’s control. Volkswagen Canada or Volkswagen Dealers will not be liable for any such delay in delivery. Supply chain disruptions can cause changes in available standard and/or optional equipment. The MSRP for a vehicle will be adjusted if specific equipment is not included. Please contact your dealer for more information.