Jetta GLI 2019 in front of crowd
Why Volkswagen

Jetta GLI – Power to the people

Why Volkswagen

Jetta GLI – Power to the people

June 18, 2019

You don’t need special effects to showcase the GLI’s power. All you need is a few dozen cameras and a NASCAR driver.

When was the last time you drove a car on an aircraft carrier? How about atop a skyscraper?  Been there, done that?

Fans looking at the GLI in action

Thanks to CGI technology, such impossible settings have become standard backgrounds in car commercials. But while it’s neat to look at, it’s not real

So, when it came time to showcase the 2019 Volkswagen Jetta GLI, we decided to buck the trend by highlighting the thrilling performance unique to the GLI.

Of course, this being VW, we added some unique twists, beginning with the driver. For this, we asked NASCAR racer Maryeve Dufault. A longtime Volkswagen fan, it didn’t take much to convince her to take the wheel – especially since we chose her hometown, Sorel-Tracy, Quebec, as our location.

Next, we hired Hoonigan director, Brian Scotto, creator of the Gymkhana film series. With more than 550 million views, the viral videos depict cars in jaw-dropping situations. Gritty and real, Hoonigan is the antithesis of CGI. The idea: Scotto would direct the shoot, with professional lighting and a crew, but without cameras. Instead, we invited local residents to capture the event using their smartphones, GoPro cameras, drones and selfie-sticks. Finally, we added a campaign name, “Power to the People,” the very essence of the GLI itself.

The engine is so powerful yet quiet, with great response and torque,” says Dufault. “It’s a lot of fun to drive.

 

On the day of the shoot, dozens of people showed up ready to hit ‘record’. It was quite the spectacle, with Dufault kicking up dust as she drifted through corners at breakneck speeds. For many, the highlight was when the GLI performed the notoriously difficult Rockford Slide, a reverse 180 on a bridge not much wider than the car itself.

By the end of the 14-hour shoot, the crowd shot enough raw footage to fit onto an eight-terabyte drive, which Scotto then sculpted into a commercial the likes of which CGI could never reproduce.

Because you can’t fake power.

View the video below or catch it in select Cineplex theatres this summer.

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Feel the need for speed? Take the Jetta GLI for a test drive.

Disclaimers by Volkswagen

  • † Prices shown are MSRP where indicated. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI ($1,750 (Jetta, Jetta GLI, Golf GTI, Golf R), and $1,950 (Tiguan, Taos, Cross Sport, Atlas, ID.4), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges (where applicable). If MSRP is not mentioned, prices shown include freight and PDI, environmental levies and a representative dealer admin fee (actual fee amount is set by dealers and varies).  Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. Prices are in Canadian dollars. This is not an offer to sell at a certain price. Actual selling prices and terms are set by dealers.  European or American models may be shown. Specifications, equipment, options and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only. Some items, such as wheels, may be unavailable on some trim levels when vehicle is built or may not be available in Canada.
  • Due to supply chain disruptions, certain trim levels may not be readily available and require a factory order from your Volkswagen dealer. Wait times will vary as a result of these supply chain disruptions, with current lead time for factory orders estimated between 6 – 8 months for most models, and approximately 18 months for the ID.4, subject to change without notice. Actual delivery dates could be affected by various factors beyond Volkswagen Canada’s and Volkswagen Canada Dealer’s control. Volkswagen Canada or Volkswagen Dealers will not be liable for any such delay in delivery. Supply chain disruptions can cause changes in available standard and/or optional equipment. The MSRP for a vehicle will be adjusted if specific equipment is not included. Please contact your dealer for more information.