An Atlas Cross Sport parked in a suburban area
Why Volkswagen

Behind the success of the SUV

Why Volkswagen

Behind the success of the SUV

June 12, 2020

More and more, SUVs are the model of choice for North American drivers. In fact, one out of seven Volkswagens sold today is a sport utility vehicle. But why is that?

“Young families buy SUVs, so do single people and retired couples,” says Robert Schmid, sales manager at MAHAG, a Volkswagen dealership in Munich, Germany. “Many business clients are also choosing sport utility vehicles.”

In Schmid’s experience, SUVs are attractive to customers for three key reasons:

  • Visibility
  • Safety
  • Comfort

“The seating position in an SUV is high. This gives me a better overview of the street so I can see earlier if I need to react to a risky situation.” He goes on to explain that it also has a lot to do with comfort, as many drivers find it easy to climb in and out. “Once they have decided on an SUV, they won’t forego this level of comfort.”

Alfred Fuhr, a Frankfurt sociologist specializing in transportation, also considers the need for safety to be a crucial factor in the success of the SUV; it’s an important motivation for many drivers, especially for parents.

Another factor, according to Fuhr, is the sense of freedom that SUVs give to drivers. One could spontaneously make a turn and go off-roading, and this sense of freedom, comfort, speed, and safety makes an SUV an all-rounder. He summed it up by saying, “To me, as a customer, that is the best of all automotive worlds.”

Which SUVW is right for me?

No matter what kind of driver you are, we have an SUVW that’s perfect for your individual driving needs:

2020 Tiguan

With distinctive VW design, available 4MOTION® All-Wheel Drive, and an optional third row, this midsize SUV is ready for anything. The flexible cargo space can adapt to fit your life with ease.

The all-new 2020 Atlas Cross Sport

The boldly designed Atlas Cross Sport is anything but conventional, with its standout design and room for five. Ample cargo space means you can blaze your own trail, wherever life takes you.

Want to learn more about the Tiguan and Atlas Cross Sport? Visit our SUVW model page.Opens an external link

2021 Atlas

With the perfect combination of size and style, the 2021 Atlas is a 7-seater SUV that can comfortably fit anything you might want, thanks to its large cargo space. Redesigned with an even bolder look, this SUVW is able to handle any adventure your family can throw at it.

Want to learn more about the 2021 Atlas? Visit our 2021 Atlas model page.