An Atlas Cross Sport parked in a suburban area
Why Volkswagen

Behind the success of the SUV

Why Volkswagen

Behind the success of the SUV

June 12, 2020

More and more, SUVs are the model of choice for North American drivers. In fact, one out of seven Volkswagens sold today is a sport utility vehicle. But why is that?

“Young families buy SUVs, so do single people and retired couples,” says Robert Schmid, sales manager at MAHAG, a Volkswagen dealership in Munich, Germany. “Many business clients are also choosing sport utility vehicles.”

In Schmid’s experience, SUVs are attractive to customers for three key reasons:

  • Visibility
  • Safety
  • Comfort

“The seating position in an SUV is high. This gives me a better overview of the street so I can see earlier if I need to react to a risky situation.” He goes on to explain that it also has a lot to do with comfort, as many drivers find it easy to climb in and out. “Once they have decided on an SUV, they won’t forego this level of comfort.”

Alfred Fuhr, a Frankfurt sociologist specializing in transportation, also considers the need for safety to be a crucial factor in the success of the SUV; it’s an important motivation for many drivers, especially for parents.

Another factor, according to Fuhr, is the sense of freedom that SUVs give to drivers. One could spontaneously make a turn and go off-roading, and this sense of freedom, comfort, speed, and safety makes an SUV an all-rounder. He summed it up by saying, “To me, as a customer, that is the best of all automotive worlds.”

Which SUVW is right for me?

No matter what kind of driver you are, we have an SUVW that’s perfect for your individual driving needs:

2020 Tiguan

With distinctive VW design, available 4MOTION® All-Wheel Drive, and an optional third row, this midsize SUV is ready for anything. The flexible cargo space can adapt to fit your life with ease.

The all-new 2020 Atlas Cross Sport

The boldly designed Atlas Cross Sport is anything but conventional, with its standout design and room for five. Ample cargo space means you can blaze your own trail, wherever life takes you.

Want to learn more about the Tiguan and Atlas Cross Sport? Visit our SUVW model page.Open external link

2021 Atlas

With the perfect combination of size and style, the 2021 Atlas is a 7-seater SUV that can comfortably fit anything you might want, thanks to its large cargo space. Redesigned with an even bolder look, this SUVW is able to handle any adventure your family can throw at it.

Want to learn more about the 2021 Atlas? Visit our 2021 Atlas model page.



Disclaimers by Volkswagen

  • † Prices shown are MSRP where indicated. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI ($1,750 (Jetta, Jetta GLI, Golf GTI, Golf R), and $1,950 (Tiguan, Taos, Cross Sport, Atlas, ID.4), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges (where applicable). If MSRP is not mentioned, prices shown include freight and PDI, environmental levies and a representative dealer admin fee (actual fee amount is set by dealers and varies).  Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. Prices are in Canadian dollars. This is not an offer to sell at a certain price. Actual selling prices and terms are set by dealers.  European or American models may be shown. Specifications, equipment, options and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only. Some items, such as wheels, may be unavailable on some trim levels when vehicle is built or may not be available in Canada.
  • Due to supply chain disruptions, certain trim levels may not be readily available and require a factory order from your Volkswagen dealer. Wait times will vary as a result of these supply chain disruptions, with current lead time for factory orders estimated between 6 – 8 months for most models, and approximately 18 months for the ID.4, subject to change without notice. Actual delivery dates could be affected by various factors beyond Volkswagen Canada’s and Volkswagen Canada Dealer’s control. Volkswagen Canada or Volkswagen Dealers will not be liable for any such delay in delivery. Supply chain disruptions can cause changes in available standard and/or optional equipment. The MSRP for a vehicle will be adjusted if specific equipment is not included. Please contact your dealer for more information.