An Atlas Cross Sport parked in a suburban area

Behind the success of the SUV

Behind the success of the SUV

June 12, 2020

More and more, SUVs are the model of choice for North American drivers. In fact, one out of seven Volkswagens sold today is a sport utility vehicle. But why is that?

“Young families buy SUVs, so do single people and retired couples,” says Robert Schmid, sales manager at MAHAG, a Volkswagen dealership in Munich, Germany. “Many business clients are also choosing sport utility vehicles.”

In Schmid’s experience, SUVs are attractive to customers for three key reasons:

  • Visibility
  • Safety
  • Comfort

“The seating position in an SUV is high. This gives me a better overview of the street so I can see earlier if I need to react to a risky situation.” He goes on to explain that it also has a lot to do with comfort, as many drivers find it easy to climb in and out. “Once they have decided on an SUV, they won’t forego this level of comfort.”

Alfred Fuhr, a Frankfurt sociologist specializing in transportation, also considers the need for safety to be a crucial factor in the success of the SUV; it’s an important motivation for many drivers, especially for parents.

Another factor, according to Fuhr, is the sense of freedom that SUVs give to drivers. One could spontaneously make a turn and go off-roading, and this sense of freedom, comfort, speed, and safety makes an SUV an all-rounder. He summed it up by saying, “To me, as a customer, that is the best of all automotive worlds.”

Which SUVW is right for me?

No matter what kind of driver you are, we have an SUVW that’s perfect for your individual driving needs:

2020 Tiguan

With distinctive VW design, available 4MOTION® All-Wheel Drive, and an optional third row, this midsize SUV is ready for anything. The flexible cargo space can adapt to fit your life with ease.

The all-new 2020 Atlas Cross Sport

The boldly designed Atlas Cross Sport is anything but conventional, with its standout design and room for five. Ample cargo space means you can blaze your own trail, wherever life takes you.

Want to learn more about the Tiguan and Atlas Cross Sport? Visit our SUVW model page.Opens an external link

2021 Atlas

With the perfect combination of size and style, the 2021 Atlas is a 7-seater SUV that can comfortably fit anything you might want, thanks to its large cargo space. Redesigned with an even bolder look, this SUVW is able to handle any adventure your family can throw at it.

Want to learn more about the 2021 Atlas? Visit our 2021 Atlas model page.



Disclaimers by Volkswagen

  • All prices are MSRP in Canadian dollars. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI (for 2021 models: $1,750 (Jetta, Jetta GLI, Golf, Golf GTI), $1,850 (Passat, Arteon) and $1,950 (Tiguan, Taos, Cross Sport, Atlas, ID.4). Amounts vary for 2020 models), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges, where applicable. Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. European or American models may be shown. Specifications, equipment, options and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only. Some items, such as wheels, may be unavailable on some trim levels when vehicle is built or may not be available in Canada.

    Fuel consumption ratings are estimates based on Natural Resources Canada’s (NRCan) fuel consumption criteria and testing methods for 2020 and 2021 model year vehicles and are provided for comparison purposes only. Please note that comparisons to seemingly similar vehicles pre-2015 model year will show discrepancies due to the difference in NRCan approved calculation methods for 2014 model year and older vehicles. Please refer to NRCan’s Fuel Consumption Guide 2020 and 2021 for estimated fuel consumption figures. Actual fuel consumption will vary based on driving conditions, driver habits and the vehicle’s condition, weight carried and additional equipment. Tires are supplied and warranted by their manufacturer. Most vehicles are sold equipped with four all-season tires. For vehicles sold equipped with summer performance tires, note that appropriate all-season or winter weather tires are required for driving during cold, snowy or icy weather conditions. Please remember that the use of winter tires may be mandatory in your province or territory. Airbags are supplemental restraints only and will not deploy under all accident scenarios. Always use safety belts and seat children only in the rear seats, using restraint systems appropriate for their size and age. The navigation system depends upon signals from the GPS network and is designed to provide you with suggested routes only. Discrepancies may occur between the mapping and the actual location due to changes in street names, construction or other road system changes which are beyond the control of Volkswagen Canada. Please rely on your individual judgment in determining whether or not to follow a suggested navigation route.