Common Thread for Common Good

When we updated our logo last year, we were very happy about the refreshed look, but came across a small challenge. We had pieces such as t-shirts and jackets in our VW Collection and at our Dealerships across the country that still featured the previous logo.

The solution? A Volkswagen quilt, of course! What better way to demonstrate our Be The Change promise, minimize waste, and create something that would be cherished for years to come?

And so, we worked with our partner, McCabe Promotional, to create three beautiful quilts. We used them in fundraising efforts with our Dealers and the Sporting Life 10k, donating the proceeds to our good friends at Camp Ooch & Camp Trillium, a wonderful charity and long-time partner of ours who brings joy and laughter to children and families affected by childhood cancer.

We couldn’t be happier with the results – a new chapter for the Volkswagen brand, a warm and cozy way to recognize the past, and an opportunity to make a positive impact on our community.