Volkswagen Quilt

Common Thread for Common Good

When we updated our logo last year, we were very happy about the refreshed look, but came across a small challenge. We had pieces such as t-shirts and jackets in our VW CollectionOpen external link and at our DealershipsOpen external link across the country that still featured the previous logo.

The solution? A Volkswagen quilt, of course! What better way to demonstrate our Be The ChangeOpen external link promise, minimize waste, and create something that would be cherished for years to come?

And so, we worked with our partner, McCabe PromotionalOpen external link, to create three beautiful quilts. We used them in fundraising efforts with our Dealers and the Sporting Life 10kOpen external link, donating the proceeds to our good friends at Camp Ooch & Camp TrilliumOpen external link, a wonderful charity and long-time partner of ours who brings joy and laughter to children and families affected by childhood cancer.

We couldn’t be happier with the results – a new chapter for the Volkswagen brand, a warm and cozy way to recognize the past, and an opportunity to make a positive impact on our community.