Woman smiling in an urban area
Woman smiling in an urban area
Woman smiling in an urban area

This is our
People First
Promise to you

People First Promise icon representing 3 people

The Volkswagen People First Promise

The Volkswagen People First Promise is our pledge to all Canadians as we navigate the road ahead together: To put accessibility, safety, and community at the forefront of everything we do.

Here’s how we’re bringing our promise to life:

1
Attainable and flexible

This is our commitment to make owning a Volkswagen simple for both current and future owners. We’re making the experience more accessible with service financing plans tailored to your needs.

Icon representing multiple directions over a photo of a man looking at camera
Icon representing multiple directions over a photo of a man looking at camera
2
Convenient and safe

This is our commitment to help ensure the safety of our customers, employees, and Dealers without sacrificing accessibility. We’re working diligently to provide you with:

Icon representing keys hands over a photo of a woman
Icon representing keys hands over a photo of a woman
3
Stronger together

This is our commitment to continue supporting our communities. We’re achieving this with programs such as:

  • Continuing to support our communities through Dealer-led initiatives, and with VW Canada initiatives like partnering with Dillon’s Distillers in Ontario to deliver alcohol-based sanitizer to emergency service workers
  • Complimentary vehicle pick-up and drop-off for VW Owners
  • A long-lasting partnership with Camp Ooch, a camp for kids affected by childhood cancer. While current times kept us apart, Camp Ooch brought us together again for the 6th consecutive year of participating in the Sporting Life 10k event. We participated virtually to help raise $19,498 in support
  • Volksgiving, where we’ll be recognizing VW owners who have given back to their communities
Icon representing 2 people hoisting a flag over a photo of a woman other people in background
Icon representing 2 people hoisting a flag over a photo of a woman other people in background

Want to find out more?

Contact your local Dealer to find out how they can help you.

Disclaimers by Volkswagen

  • All prices are MSRP in Canadian dollars. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI (for 2021 models: $1,750 (Jetta, Jetta GLI, Golf, Golf GTI), $1,850 (Passat, Arteon) and $1,950 (Tiguan, Taos, Cross Sport, Atlas, ID.4). Amounts vary for 2020 models), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges, where applicable. Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. European or American models may be shown. Specifications, equipment, options and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only. Some items, such as wheels, may be unavailable on some trim levels when vehicle is built or may not be available in Canada.

    Fuel consumption ratings are estimates based on Natural Resources Canada’s (NRCan) fuel consumption criteria and testing methods for 2020 and 2021 model year vehicles and are provided for comparison purposes only. Please note that comparisons to seemingly similar vehicles pre-2015 model year will show discrepancies due to the difference in NRCan approved calculation methods for 2014 model year and older vehicles. Please refer to NRCan’s Fuel Consumption Guide 2020 and 2021 for estimated fuel consumption figures. Actual fuel consumption will vary based on driving conditions, driver habits and the vehicle’s condition, weight carried and additional equipment. Tires are supplied and warranted by their manufacturer. Most vehicles are sold equipped with four all-season tires. For vehicles sold equipped with summer performance tires, note that appropriate all-season or winter weather tires are required for driving during cold, snowy or icy weather conditions. Please remember that the use of winter tires may be mandatory in your province or territory. Airbags are supplemental restraints only and will not deploy under all accident scenarios. Always use safety belts and seat children only in the rear seats, using restraint systems appropriate for their size and age. The navigation system depends upon signals from the GPS network and is designed to provide you with suggested routes only. Discrepancies may occur between the mapping and the actual location due to changes in street names, construction or other road system changes which are beyond the control of Volkswagen Canada. Please rely on your individual judgment in determining whether or not to follow a suggested navigation route.