Be the Change 

This is the new dawn
This is the New Volkswagen


We’re doing good for the greater. Pushing ourselves to do our part – on our streets, in our communities, and for the world. We’re creating the world we want to live in. Knowing full well that if we want to usher in a new era of sustainability, we can’t wait for someone else to build it. We’re driving the change we want to see in our culture. Because we can’t be bystanders. We need to Be the Change.

It’s time to change perspectives, directions, and opinions. To change our actions, goals, and expectations. To change the world for the better.

And it all starts now. Come along for the ride.

Doing good for the greater

Being the people’s car means giving back to the people. Here’s how we’re driving good.

The world just got greener with ID.4

With the help of our friends at One Tree Planted, for every person who experienced the ID.4 during our Electric for Everyone Test-drive Experience, we’re planting a tree in their name. This brings us one step closer to a new, green era of electric mobility that puts our world and our people first.

A person planting a tree
A group of excited Volkswagen volunteers

Our partnership with Campfire Circle

Campfire Circle is a Canadian charity that brings laughter and joy to kids and families affected by childhood cancer – by creating in-hospital, overnight and community-based camp programs, including virtual camp-inspired programs during the pandemic. Since our partnership began in 2015, we’ve provided the camps with fleets of vehicles, a campground housing unit for their doctors and staff, and over $1 million in donations. Our staff also regularly clean and repair the camps, and run in the annual Sporting Life 10K to raise even more funds and awareness of all the good Campfire Circle can do for families across Ontario.

Celebrating those who went the Extra Distance with Volksgiving

There are so many incredible Canadians out there who do good for their communities. And we’re proud to say that many of those heroes are VW Owners. That’s why we give back to owners annually through our Volksgiving initiative. It’s our way of saying thank to those who dare to be the change.

Excited Volkswagen Owners being celebrated for Volksgiving
A female student holding a basketball

Investing in students

We are supporting the brilliant minds who will be the future of tech. So we’re investing over $5 million in 42 Wolfsburg, a groundbreaking not-for-profit school in Germany that’s teaching students to code. We plan to continue supporting them with an annual investment of $3 million.

Building a new era of sustainability

If we want a more sustainable world, we all need to build it. Here’s how we’re ushering in e-mobility and more.

Investing in Electrify Canada

Asking Canadians to make the change to electric takes more than just building EVs. It requires a widespread infrastructure of charging stations. That’s why we’re investing in Electrify Canada, which is working to build Canada’s fastest public charging network - to make driving an EV convenient for an all-electric future.

Electrify Canada’s logo
A Volkswagen vehicle made out of ASCII text

Driving change on the road… and online

Our commitment to building a more sustainable world goes far beyond our vehicles. That’s why we’re doing our part online as well. The internet has a digital carbon footprint, determined by the amount of data embedded in the digital media we interact with. So we’ve created a new, more carbon-efficient browsing experience to help our website visitors surf more sustainably.

Planting hope for the future.

Did you know the Internet has a carbon footprint? On April 22nd, 2022, in support of Earth Day, we replaced our brand website with a single, carbon-efficient page that generates an estimated 93% less CO2. It is our #DaytoZero initiative, and for every visit we got, we offset the carbon footprint further by planting a tree in Canada. The result? 59,996 new trees.


The picture of the pixelated electric minivan Volkswagen ID. Buzz
Two kids laying down on grass

First automaker to commit to the Paris Agreement

The Paris Agreement is an international treaty within the United Nations Framework Convention on Climate Change (UNFCCC). We signed the treaty, vowing to work towards economic and social transformation in order to reduce climate change for the sake of our planet.

Making our MEB platform available for all

We see a future where every Canadian is driving electric. But we can’t do it alone. So we made the plans for our MEB Platform—also known as the Modular Electric Drive matrix—available to automakers worldwide. This revolutionary electric vehicle platform (essentially the vehicle’s underpinnings) can be used to design any number of EVs.

An inside look at the MEB platform inside a Volkswagen vehicle
Closeup of someone charging an electric vehicle

The world’s largest electric offensive

We envision a world where driving electric is the status quo. That’s why we’re leading the charge with our e-offensive, starting with investing more than $50 billion into e-mobility efforts.

A stylish image of a blue Volkswagen

Investing in the factory floor

Building an all-electric world requires the proper production infrastructure to make that happen. That’s why we’re investing in automation in our plants in Germany (Emden and Hanover) and North America (Chattanooga) – with 2,200 new robots to help build the electric cars of the future.

Building a climate-neutral island 

We’re working with Greece to make the Mediterranean island of Astypalea completely climate-neutral, in order to model what an all-electric future could look like. The entire island will transition to electric vehicles and renewable power generation using green power sources such as solar and wind. This endeavor will help us learn more about going all-electric on a larger scale.

A couple enjoying the weather on an island
A a man working on building various tech

Investing in future technologies

Working towards an all-electric future means investing in the technology that will get us there. That’s why we’ve put over $100 billion towards future technologies; investing in electromobility, hybridization, digitization, hybrid powertrains, and more. Our investment in digitization will double by mid-decade, as we continue to work towards a more sustainable world.

Driving change in our communities

Being the change isn’t just our mission for the world, it’s what we do in our communities as well.

Love and Pride

At Volkswagen Group Canada, we celebrate our differences and ensure that respect and inclusion are at the core of how we operate, make decisions, and collaborate with one another. We strongly believe that this is the key to our success as a community of innovators, collleagues, and fellow Canadians.

Collage of photos from VW Canada team members.
Two people playing soccer

Founding Partner of the Canadian Premier League

The Canadian Premier League is a new soccer league; a place where local players and supporters can unite under their love for soccer. As a founding partner, we’re proud to do our part in building a league from the ground up for all Canadians to call their own.

Proud supporter of UEFA EURO 2020™ and soccer for all

We’re a proud partner of UEFA EURO 2020™, where we’re promoting inclusivity within the sport of soccer – because we believe nothing should stand in the way of people enjoying the world’s #1 sport. 

A kid with a soccer ball standing with his mom in front of a 2022 VW Taos.

The future we’re building towards

Building a better future means planning ahead. Here are some of our many goals and when we aim to complete them by.

This is our Way to Zero

An ID4 on a road with the way to zero logo

We’re on the path towards building a more sustainable future. A future where sustainability is at the forefront of all our operations. A future where we’re carbon-neutral by 2050. This is our Way to Zero.


By 2025, we will have increased our production of electric vehicles – with more than 1 million EVs available per year worldwide. We’ll have more than 20 different EV models, making it easy for Canadians to get behind the wheel of an electric vehicle.

A man standing against a green building
Our line of electric concept vehicles


By 2030, we’ll have over 70 EV models, and intend to produce 26 million fully electric vehicles. Making EVs commonplace worldwide.


By 2040, we plan to have every VW we produce be electric. Meaning we’ll have a full, all-electric fleet of vehicles. This is the electric future we want to create by being the change.

A woman in the passenger seat of a car
A woman standing against a reflective building


By 2050, we plan to be completely carbon-neutral in every single one of our operations. From our vehicles, to our factories, to our shipping infrastructure… everything.

Disclaimers by Volkswagen

  • † Prices shown are MSRP where indicated. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI ($1,750 (Jetta, Jetta GLI, Golf GTI, Golf R), and $1,950 (Tiguan, Taos, Cross Sport, Atlas, ID.4), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges (where applicable). If MSRP is not mentioned, prices shown include freight and PDI, environmental levies and a representative dealer admin fee (actual fee amount is set by dealers and varies).  Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. Prices are in Canadian dollars. This is not an offer to sell at a certain price. Actual selling prices and terms are set by dealers.  European or American models may be shown. Specifications, equipment, options and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only. Some items, such as wheels, may be unavailable on some trim levels when vehicle is built or may not be available in Canada.
  • Due to supply chain disruptions, certain trim levels may not be readily available and require a factory order from your Volkswagen dealer. Wait times will vary as a result of these supply chain disruptions, with current lead time for factory orders estimated between 6 – 8 months for most models, and approximately 18 months for the ID.4, subject to change without notice. Actual delivery dates could be affected by various factors beyond Volkswagen Canada’s and Volkswagen Canada Dealer’s control. Volkswagen Canada or Volkswagen Dealers will not be liable for any such delay in delivery. Supply chain disruptions can cause changes in available standard and/or optional equipment. The MSRP for a vehicle will be adjusted if specific equipment is not included. Please contact your dealer for more information.