Be the Change 

This is the new dawn
This is the New Volkswagen

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We’re doing good for the greater. Pushing ourselves to do our part – on our streets, in our communities, and for the world. We’re creating the world we want to live in. Knowing full well that if we want to usher in a new era of sustainability, we can’t wait for someone else to build it. We’re driving the change we want to see in our culture. Because we can’t be bystanders. We need to Be the Change.

It’s time to change perspectives, directions, and opinions. To change our actions, goals, and expectations. To change the world for the better.

And it all starts now. Come along for the ride.

All of us can #BeTheChange

There’s no action too big or too small – from working with a charity, to supporting local businesses, to helping your neighbour with their groceries, and more.

Share what you’re doing to Be the Change in your own community or beyond, and you could win a Volkswagen prize pack from our new sustainable ‘Be the Change’ Collection. Including a VW backpack, umbrella, and water bottle.

Share what you’re doing here on Instagram

Share what you’re doing here on Facebook

Contest ends on March 5th at 11 am. 50 prizes available (ARV $95). Skill-testing question required. One entry per person. Winners to be drawn on March 5, 2021.  

For full set of rules click here.

A volunteer in a face mask delivering groceries to an elderly woman.

Doing good for the greater

Being the people’s car means giving back to the people. Here’s how we’re driving good.

A group of excited Volkswagen volunteers

Our partnership with Camp Ooch & Camp Trillium

Camp Ooch & Camp Trillium is a Canadian charity that brings laughter and joy to kids and families affected by childhood cancer – by creating in-hospital and overnight camp programs, as well as virtual camp-inspired programs during the pandemic. Since our partnership began in 2015, we’ve provided the camps with fleets of vehicles, a campground housing unit for their doctors and staff, and over $1 million in donations. Our staff also regularly clean and repair the camps, and run in the annual Sporting Life 10K to raise even more funds and awareness of all the good Camp Ooch & Camp Trillium do for families across Ontario.

Celebrating unsung heroes with Volksgiving

There are so many incredible Canadians out there who do good for their communities. And we’re proud to say that many of those heroes are VW Owners. That’s why we give back to owners annually through our Volksgiving initiative. It’s our way of saying thank to those who dare to be the change.

One of the many Owners we’ve given back to
A female student holding a basketball

Investing in students

We are supporting the brilliant minds who will be the future of tech. So we’re investing over $5 million in 42 Wolfsburg, a groundbreaking not-for-profit school in Germany that’s teaching students to code. We plan to continue supporting them with an annual investment of $3 million.

Building a new era of sustainability

If we want a more sustainable world, we all need to build it. Here’s how we’re ushering in e-mobility and more.

Investing in Electrify Canada

Asking Canadians to make the change to electric takes more than just building EVs. It requires a widespread infrastructure of charging stations. That’s why we’re investing in Electrify Canada, which is working to build Canada’s fastest public charging network - to make driving an EV convenient for an all-electric future.

Electrify Canada’s logo
A Volkswagen vehicle made out of ASCII text

Driving change on the road… and online

Our commitment to building a more sustainable world goes far beyond our vehicles. That’s why we’re doing our part online as well. The internet has a digital carbon footprint, determined by the amount of data embedded in the digital media we interact with. So we’ve created a new, more carbon-efficient browsing experience to help our website visitors surf more sustainably.

First automaker to commit to the Paris Agreement

The Paris Agreement is an international treaty within the United Nations Framework Convention on Climate Change (UNFCCC). We signed the treaty, vowing to work towards economic and social transformation in order to reduce climate change for the sake of our planet.

Two kids laying down on grass
An inside look at the MEB platform inside a Volkswagen vehicle

Making our MEB platform available for all

We see a future where every Canadian is driving electric. But we can’t do it alone. So we made the plans for our MEB Platform—also known as the Modular Electric Drive matrix—available to automakers worldwide. This revolutionary electric vehicle platform (essentially the vehicle’s underpinnings) can be used to design any number of EVs.

The world’s largest electric offensive

We envision a world where driving electric is the status quo. That’s why we’re leading the charge with our e-offensive, starting with investing more than $50 billion into e-mobility efforts.

Closeup of someone charging an electric vehicle
The North American Volkswagen plant

The plant of the future

We’re investing over $800 million into our North American plant to build electric vehicles. It’s the world’s first LEED Platinum auto manufacturing plant and the symbol of our commitment to a sustainable future.

Investing in the factory floor

Building an all-electric world requires the proper production infrastructure to make that happen. That’s why we’re investing in automation in our plants in Germany (Emden and Hanover) and North America (Chattanooga) – with 2,200 new robots to help build the electric cars of the future.

A stylish image of a blue Volkswagen
A couple enjoying the weather on an island

Building a climate-neutral island 

We’re working with Greece to make the Mediterranean island of Astypalea completely climate-neutral, in order to model what an all-electric future could look like. The entire island will transition to electric vehicles and renewable power generation using green power sources such as solar and wind. This endeavor will help us learn more about going all-electric on a larger scale.

Investing in future technologies

Working towards an all-electric future means investing in the technology that will get us there. That’s why we’ve put over $100 billion towards future technologies; investing in electromobility, hybridization, digitization, hybrid powertrains, and more. Our investment in digitization will double by mid-decade, as we continue to work towards a more sustainable world.

A a man working on building various tech

Driving change in our communities

Being the change isn’t just our mission for the world, it’s what we do in our communities as well.

Two people playing soccer

Founding Partner of the Canadian Premier League

The Canadian Premier League is a new soccer league; a place where local players and supporters can unite under their love for soccer. As a founding partner, we’re proud to do our part in building a league from the ground up for all Canadians to call their own.

The future we’re building towards

Building a better future means planning ahead. Here are some of our many goals and when we aim to complete them by.

2025

By 2025, we will have increased our production of electric vehicles – with more than 1 million EVs available per year worldwide. We’ll have more than 20 different EV models, making it easy for Canadians to get behind the wheel of an electric vehicle.

A man standing against a green building
Our line of electric concept vehicles

2030

By 2030, we’ll have over 70 EV models, and intend to produce 26 million fully electric vehicles. Making EVs commonplace worldwide.

2040

By 2040, we plan to have every VW we produce be electric. Meaning we’ll have a full, all-electric fleet of vehicles. This is the electric future we want to create by being the change.

A woman in the passenger seat of a car
A woman standing against a reflective building

2050

By 2050, we plan to be completely carbon-neutral in every single one of our operations. From our vehicles, to our factories, to our shipping infrastructure… everything.

The objectives indicated, including investments, are made by Volkswagen AG, as part of its global objectives. 

Disclaimer by Volkswagen

  • All prices are MSRP in Canadian dollars. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI ($1,950 for the Atlas, Atlas Cross Sport and Tiguan/ $1,850 for the Passat and Arteon/ $1,750 for the Jetta, Jetta GLI, Golf, Golf GTI and Golf R/ $1,685 for all other models), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges, where applicable. Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. European or American models may be shown. Specifications, equipment, options and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only. Some items, such as wheels, may be unavailable on some trim levels when vehicle is built or may not be available in Canada.

    Fuel consumption ratings are estimates based on Natural Resources Canada’s (NRCan) fuel consumption criteria and testing methods for 2020 and 2021 model year vehicles and are provided for comparison purposes only. Please note that comparisons to seemingly similar vehicles pre-2015 model year will show discrepancies due to the difference in NRCan approved calculation methods for 2014 model year and older vehicles. Please refer to NRCan’s Fuel Consumption Guide 2020 and 2021 for estimated fuel consumption figures. Actual fuel consumption will vary based on driving conditions, driver habits and the vehicle’s condition, weight carried and additional equipment. Tires are supplied and warranted by their manufacturer. Most vehicles are sold equipped with four all-season tires. For vehicles sold equipped with summer performance tires, note that appropriate all-season or winter weather tires are required for driving during cold, snowy or icy weather conditions. Please remember that the use of winter tires may be mandatory in your province or territory. Airbags are supplemental restraints only and will not deploy under all accident scenarios. Always use safety belts and seat children only in the rear seats, using restraint systems appropriate for their size and age. The navigation system depends upon signals from the GPS network and is designed to provide you with suggested routes only. Discrepancies may occur between the mapping and the actual location due to changes in street names, construction or other road system changes which are beyond the control of Volkswagen Canada. Please rely on your individual judgment in determining whether or not to follow a suggested navigation route.

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