"Cookies" are small items of data that some websites either write to your hard drive upon your visit to their websites or store in the browser. These data files contain information the website can use to organize the pages you have visited on a particular website, measure site activity and save site preferences. In this way, we can deliver tailor-made information suiting your personal interests upon your next visit to our websites or elsewhere on the Internet, including on social media.
Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script
Web pages, emails and mobile apps may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device). For example, these technologies may track which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advertisement on a site or whether you opened or clicked on marketing emails sent to you. When corresponding with you via HTML capable email, we may use "format sensing" technology, which allows pixel tags to let us know whether you received and opened our e-mail.
Advertising and Behavioral Targeting
We may use technology to serve advertisements on our own websites and within its content as that content is served across the Internet. In addition, we may use third-party ad networks, publishers, social media platforms, and other entities to serve targeted content and interest-based (behavioural) advertisements to you, including on social media (such as Facebook) based on your profile information (including, your contact information, preferences and purchase history) and/or based on your browsing history on our websites. For instance, we may have Facebook or Instagram serve posts to you with information about Volkswagen vehicles that we think will be of interest to you, based on your profile information. We may also use third party analytics vendors to evaluate and provide us with information about the use of our websites and viewing of our content.
Ad network providers, data providers, publishers and other media-related companies, and/or analytics service providers may set and access their own cookies, pixel tags and similar tracking technologies on your device’s web browser and they may otherwise collect or have access to information about you. We and they may target advertisements for products and services in which you might be interested based on your visits to both the Volkswagen websites and other websites. We and they may use a variety of companies to serve advertisements.
If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject any cookies.
You may also opt-out of network advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. Please visit Digital Advertising Alliance of Canada Opt-Out Page, NAI Opt-Out Page and the Ad Choices Opt-Out Page.
These websites provide tools that identify member companies that have cookies on your browser and provides mechanisms to opt-out of those cookies. You will still receive other types of advertising from participating companies; however, it will not be based on your interests. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.